What is an SEO Consultant?
Before we can adequately describe the role of Google SEO Consultants, the terminology associated with internet search engine optimisation (SEO) needs to be defined.
Since many internet users know, Google is the best known and most used internet internet search engine on the planet. Founded in 1998 by two graduate students from Stanford University, Google is currently used to transport out around 75 percent of all web searches. Its market share varies between countries, from around 85 percent in Western Europe, 40 percent in the USA and Japan where Yahoo includes a strong presence, to less than 10 percent in China where Baidu is the market leading search engine. In order to be successful, a website needs to be full of the internet search engine rankings, particularly in Google’s rankings as a result of its dominant position.
Search Engine Optimisation:
Search engine optimisation (or optimization) is the technique whereby a webmaster optimises the structure of webpages in order that they appear full of a research engine’s rankings World Network.
Search engines operate’crawler’programs that seek out webpages across the internet and index the links between them. The search engines use complex algorithms to calculate the popularity of pages in order to create the all important rankings which can be displayed when a person makes a research using Google or one of its competitors.
Emergence of the SEO Consultant
When search engines first appeared in the mid 1990s, webmasters could simply submit website URLs (addresses) to the search engines, to ensure that their websites seems in the internet search engine listings. The early internet search engine algorithms used meta tag keywords a part of webpages to calculate their rankings. Website creators quickly realised that carefully chosen meta tags could increase their internet search engine rankings. This use (and abuse) of meta tags led to the idea of internet search engine optimization, a term first utilized in 1996. Along with the abuse of meta tags, unscrupulous webmasters have also attemptedto enhance their rankings by linking their websites to an increasing number of other sites, many bogus. To counteract the increasing manipulation of internet search engine rankings, internet search engine operators were forced to refine their algorithms, a process that continues to this day.
Google SEO Consultants
Research shows that intelligent web design can significantly increase traffic to your website and that the services of a leading Google SEO consultancy can help increase your ROI.
Because of Google’s dominance in the internet search engine market, many website owners consider employing Google SEO consultants to enhance the PageRank (Google’s website ranking system) of these websites. The leading internet search engine providers are understandably secretive in regards to the algorithms they use due to the importance of the rankings to website owners. That is where in actuality the expertise of a skilled Google SEO consultant really can produce a quantifiable difference to your website.
Google SEO Techniques
Search engine optimisation techniques employed by Google SEO consultants can be broadly characterised into two types, White Hat and Black Hat – remember the old Western films!
White Hat SEO
SEO consultants who optimise websites using White Hat methods are unlikely to cause antipathy with Google and one other internet search engine operators. White Hat SEO follows internet search engine operators’rules and aims to supply good rankings on a long term basis using legitimate SEO practices.
Black Hat SEO
Desire to of Google SEO consultants who employ Black Hat methods is to improve websites’PageRank by using techniques built to deceive the internet search engine algorithms. This might result simply speaking term improvements in rankings but may increase the chance of websites being de-listed by Google for using dishonest practices to govern the rankings.